Understanding the Importance of the Customer Journey
Successful companies know how to provide customers with a great experience.
By providing a roadmap of how customers interact with your brand — from initial research and discovery to purchase and retention — customer journey maps demystify the customer experience. Companies use these journey maps to keep ahead of customers’ changing needs, guide marketing investments, and inform product and service decisions. In fact, 79% of companies say their maps have allowed them to become more customer-centric.